Project description
I am no longer working on the project.
It’s purpose is building a platform for researchers to share their findings about radicalisation in germany and across the globe.
UX Research
Target Audience
In order to identify the target audience for this platform, I need to consider the following factors:
User Goals: Researchers are the primary users of this platform. The platform should cater to their needs by providing a platform to publish and discover information related to their field of study.
Demographics: The demographics of researchers may vary depending on the field of study, but typically researchers are highly educated individuals with advanced degrees. They can range from graduate students to tenured professors, and may include scientists, social scientists, humanities scholars, and other academic researchers. Their age range can also vary, but they tend to be in their late 20s to early 60s.
Geographic Location: Researchers can be located anywhere in the world, however this platform is mostly targeted at people in the MOTRA-Verbund which is based in germany and the german language.
Access to technology: Researchers are likely to have access to technology and are comfortable with using technology to conduct research and collaborate with others.
Based on the above factors, the target audience for the research platform can be defined as:
- Academic researchers and scholars from all fields of study, ranging from graduate students to tenured professors.
- Age range typically between late 20s to early 60s.
- Located in germany.
- Have access to technology and comfortable with using technology for research and collaboration.
Common psychographic traits of the target audience:
Intellectual curiosity: Researchers are often driven by a passion for learning and a desire to make new discoveries in their field of study. They are curious and enjoy exploring new ideas and theories.
Perfectionism: Researchers often strive for excellence in their work, and may be highly critical of themselves and others. They have a high attention to detail and are committed to producing high-quality research.
Collaborative mindset: Researchers often collaborate with other researchers, and the platform should facilitate collaboration and communication between them. Researchers value opportunities to share their work with others and seek feedback from their peers.
Information-seeking behavior: Researchers are constantly seeking new information and sources to stay up-to-date in their field. The website should provide them with easy access to relevant information and help them discover new research and ideas.
By understanding the target audience demographics, I can design a platform that meets their needs and is accessible to them.
Information Architecture - Landing Page
Navigation menu: A clear and prominent navigation menu should be included at the top of the landing page, allowing users to easily access different sections of the platform, such as „Published Research“, „Upcoming Events“ and „Search“.
Featured research: A section of the landing page should be dedicated to featuring recently published research articles, highlighting the most relevant and interesting findings. This could include a list of the most downloaded articles, most cited articles, or recently published articles.
Event calendar: An event calendar should be prominently displayed on the landing page, showing upcoming events such as conferences, webinars, and workshops. Users should be able to filter events based on their field of study, location, or date range.
Search bar: A search bar should be included on the landing page, allowing users to quickly search for specific research articles, authors, or keywords.
Categories and tags: Research articles should be categorized and tagged based on their subject matter and relevance, making it easy for users to find articles on specific topics.
User Flow - Discovering newly published articles
The researcher arrives at the landing page of the platform and is presented with a list of recently published research articles.
The researcher scans the list of published articles and sees a title that catches their attention, titled „The Role of Social Media in Radicalization.“
The researcher clicks on the title of the article, which takes them to a dedicated page for the article.
On the article page, the researcher can view the abstract, keywords, and the full text of the article.
The researcher is interested in seeing other articles related to the topic of social media and radicalization, so they click on a relevant keyword from the article page, which takes them to a search results page.
On the search results page, the researcher can view a list of other articles related to the topic of social media and radicalization.
The researcher finds another interesting article and clicks on the title to view the dedicated article page.
On the new article page, the researcher can again view the abstract, keywords, and full text of the article, and can follow the same user flow to find related articles.
